Innovation is still a top strategy for growth. In their latest global survey, PwC found that more than half (62%) of CEOs are planning to launch a new product or service in the next 12 months.
We set out to find out what “innovation” meant for some of the most creative and successful companies of our time. What we found surprised us. None of the speakers talked about the financial side of innovation.
Instead, they highlighted small — yet fundamental — changes that companies have introduced to nurture and encourage the creativity of their teams.
“How to manage for collective creativity” by Linda Hill
How do innovative companies source their ideas? Not by relying on the solo vision of one leader, says Linda Hill, a professor at Harvard Business School. By creating an environment that encourages collective creativity, the businesses she studied have been able to achieve monumental results that shape our lives in unexpected ways. Learn more about how companies like Google and Pixar have been able to maximise their creativity, and leave a mark that’s hard to forget.
“What are you willing to give up to change the way we work” by Martin Danoesastro
BCG’s Martin Danoesastro has found that when businesses try to reinvent themselves, they miss one important detail: they forget that change isn’t only about embracing the new, it’s also about giving up some of the old. Watch his talk to learn the approach he has used to help transform large organisations into efficient innovators.
“Dare to disagree” by Margaret Heffernan
Do we know how to think? A seemingly rhetorical question, but one that Margaret Heffernan, former CEO of five businesses, brings up in earnest. She shows how our instincts to avoid conflict are hurting our organisations, partnerships, and most of all, our ability to think progressively.
Originally published August 12 2019 , updated August 21 2019